When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending of the traditional…
Étiquette : Industry News
Targeting the Baby Boomers Demo in 2017
The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that, at…
Do You Know How Much It Costs to Advertise in TV's Biggest Shows?
Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial or for a…
In-house Content Teams Trend Now!
While taking marketing to an in-house management is a trend that’s at least few years old by now, this company was a big loss for a famous Ad agency in NYC. Unilever decided that its digital activities…
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As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading”…