Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial or for a…
Jour : 13 octobre 2016
In an Industry First, ESPN Lands a Major Agency to Pay for PPD Viewing
When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team that can surely enhance a…
Can Data Driven Programmatic Survive?
Can it? Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing continues to…
The History of the Iraq Wat PR
In a shocking revelation this week, we’ve come to know that while the Iraq War was a real PR blunder for GW’s administration, they did try to change it… paying $500m! A joint report by the Bureau of Investigative Journalism and…