When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending of the traditional…
Catégorie : Email Marketing
Can Data Driven Programmatic Survive?
Can it? Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing continues to…
The History of the Iraq Wat PR
In a shocking revelation this week, we’ve come to know that while the Iraq War was a real PR blunder for GW’s administration, they did try to change it… paying $500m! A joint report by the Bureau of Investigative Journalism and…