Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand…
Auteur/autrice : Le Homard Bleu
Mysterious Phygital
When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending of the traditional…
Targeting the Baby Boomers Demo in 2017
The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that, at…
Do You Know How Much It Costs to Advertise in TV's Biggest Shows?
Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial or for a…
In an Industry First, ESPN Lands a Major Agency to Pay for PPD Viewing
When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team that can surely enhance a…