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Catégorie : Industry News

Targeting the Baby Boomers Demo in 2017

Targeting the Baby Boomers Demo in 2017

The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that, at…

19 octobre 2016 by Le Homard Bleu
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Do You Know How Much It Costs to Advertise in TV's Biggest Shows?

Do You Know How Much It Costs to Advertise in TV's Biggest Shows?

Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial or for a…

13 octobre 2016 by Le Homard Bleu
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In-house Content Teams Trend Now!

In-house Content Teams Trend Now!

While taking marketing to an in-house management is a trend that’s at least few years old by now, this company was a big loss for a famous Ad agency in NYC. Unilever decided that its digital activities…

12 juillet 2016 by Le Homard Bleu
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Gallery post

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading”…

12 juin 2016 by Le Homard Bleu
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